By Ben Magana
Utilizing a hybrid acoustic guitar with tambourine a lá Country, through authentic down-home feel; this seems real. Haphazardly as it is his trademark and modus operandi, Jeffery Williams under his professional alias Young Thug proudly states to the four winds that Family Don´t Matter. In his liquid and reptilian style of rhyme-&-sing, Millie Go Lightly accompanies the Atlanta-native in this the opener from his new album, BEAUTIFUL THUGGER GIRLS. The nihilistic (non/anti) ethos that the album swifts into under the abstract syncopation in the second track where, just as it happened with the album opener, Young Thug’s intention is not to make his words be the meaning, but rather it seems that when he repeats, ’til Infinity, ’til Infinity, etc. he wants himself to be meaning reflected under this dense but with enough stop-gaps (a trademark of his live act), he is the meaning and the music is just a means for him to rid of this seemingly facile task of making each track a party staple no matter the situation. With Go Lightly accompanying him again, by the third song titled She Wanna Party, now the mood is enhanced with trap beats and a languid atmosphere, this is among Young Thug’s most inviting songs yet. Also notable is the amount of singing he develops as each song unfolds, despite the usual lyrics of pills, girls and thrills that enunciate the kind of escapism the current world desperately needs. Thug is here to deliver the needs of music fans as no one has done recently since Kendrick Lamar’s DAMN two months ago.
The smooth groove that swings in his personal ode to his family, Daddy’s Birthday, where the lifestyle is intertwined what appears to be affection and perhaps, love? An exaggeration could be, as it also happens on this album as it does with all his work, a mystique of vapidity permeates the album. This time out though, it is a solid artistic development, Do U Love Me goes to a 90’s Nelly galaxy where the party that the album certainly seems to conduct. The complexity of the music as a whole is undoubtedly for sure. On his collaborations with Future, Relationship seems like a summer hit at first glance, all the right ingredients for a hot summer dancefloor full of what the lyrics themselves describes, lots of women interacting in different scenarios, but somehow always there is some codeine, yachts, jet-skis and lots of fucking in-between, all the things that fuckin’ encapsulates anyway. You Said brings back the acoustic guitar of the album opener, though this time his beats and his powerful and melodic howl is there for the taking as he sing let’s get freaky here sing it now, Jeffery, sing that right now. On Fire they all give a jungle atmosphere with those bongos and those sticks that make for the beat in unison with his ever-present drum sequencer companion. The mood engages here with sighing sonic hallucinations, a knotty minimalism as he musically converses about his molly and red bull intake.
It is here that Mr Snoop Dogg addresses his nephew, Jeffery himself, to make this the album’s cannabis showpiece, and by far the sexiest track of the album, a surefire hit given the chance. One of the major merits the album, with its lyrics of strains and G-Funk-meets-trap innovation, lets the listener know in its tenth track that it is an addicting ode to camel toes, lovely appreciated while they all Get High. Feel It finds Young Thug singing his ass out, all he can about how he can, or if and how does the listener feels by this time of the hypnotic thirtysomething minutes into the album, and the rhymes that fly at such overwhelming velocity that it compares to witnessing some kind of hallucination of falling stars under some drug combination with all the boyz and the bitchez down with him. Me or Us is a tongue-in-cheek full attempt at country-flavored pop, a somehow intriguing concept, Young Thug strumming his guitar while singing/rhyming random predicaments such as his joy of smoking weed in Japan.
By the time the beat kicks in on Oh Yeah, the piano-led song that so far most resembles his former material, in particular his last release, Jeffery. The melodies this time around transcend and certainly arouse even the most casual listener into admiration. Young Thug has grabbed the position one of the most relevant artist of 2017, this is what someone might say by the time the acoustic guitar and trumpets starts to give close to an album that has the necessary components to be on repeat for the time being. Williams says Take Care after describing a multitude of circumstances all juxtaposing each on the other with absolutely no fucks given in the the last track, where he closes it in fact insinuating he is leaving somehow. He has said in interviews he doesn’t think he’s going to live long. He supposedly lives on Xanax, MDMA, water, soda and a daily injection of vitamins. The lyrics at times seem to offer clues into what he really is about, even though it never seems that’s his intention to do so. Let's all listen again.